As marketers, we live in exciting times. The rise of artificial intelligence (AI) provides the means to use data and engage with prospects in ever more interesting and effective ways. In some respects, it is a golden age of marketing. However, there is still some reticence and negativity surrounding the use of AI in fund marketing. A few people are even dubious about its benefits, and even fearful of its effects. But, for the most part, fund marketers realise that AI is a force for good and is something that can help. Yet, many are still unsure about its implementation. Even when AI is adopted, there is often confusion about how best to use the vast potential that it offers. The truth is that there is no ‘best’ way to use AI when it comes to fund marketing. It is such a powerful and undefinable resource that there is no silver bullet when it comes to implementation – or even a right way and a wrong way to use it. Also, how you use AI very much depends on the specific nature of your business and how you communicate with your clients. So, in this ProFundCom white paper we are going to look at six different ways that you can use AI to help your fund marketing and boost your assets under management.
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