It’s a question the fund marketing teams everywhere struggle with. These leads have obviously looked at your content at some point, but now they’ve dropped off the radar – they’re not responding to any emails or interacting with you in any way. Why? Perhaps they’ve gone with a competitor, or could have given up on any sort of investment. BUT – they could easily warm up again. Yet marketing teams all too often approach cold leads in the wrong way. But you can’t afford to ignore your cold leads. Do that and you are leaving money on the table. Because, with a bit of effort and strategic thinking, many of these people can be turned into actual investors. To turn things around, you need some good advice, so here’s our guide on how to turn cold leads into hot prospects.
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