Your website is the most important marketing platform you have. Anyone who wants more information on your fund or your firm is likely to head there first. And effective website marketing is more important than ever, as the new generation of digitally-connected millennial investors are providing their own financial advice by accessing online content. So, it stands to reason that you should put a great deal of time and effort into making sure your site creates the best possible image of your firm and your fund. Yet so many companies fail to do this and rely on websites that are outdated, confusing and say little of any use. Don’t let it happen to you – by putting some thought and hard work into your website marketing, you can create a website that both entices potential investors and reassures those who are already with you that their money is in safe hands.
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