What is social media and digital media? In terms of compliance that is a difficult question to answer, as regulatory bodies such as the FCA don’t offer any definition of what they classify as social media and digital media, which is probably because this field is evolving so quickly that it is difficult to describe. If you are an asset manager or hedge fund then it is safest to view social and digital media as any form of online communication that you may use to promote financial products and services. In this paper we will look at how legislation in the financial services sector affects this brave new world of online marketing and what you need to do to stay within the rules.
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